Jamie Laing is a British businessman and TV star who is expanding his business.His vegan candy company, Candy Kittens, is going to buy Graze, a UK snack company that does very well.This is a big step forward for Candy Kittens and shows how the snack market in the UK is changing.
The company bought the other one because it wants to be the best at making snacks, not just candy.
Unilever, a large company that sells packaged foods, will help with the purchase. Unilever's connection with Candy Kittens shows that they believe in the brand's strength and growth potential.It also gives them new ways to make their products better and get them to customers.
Graze is known for its healthy snack boxes and on-the-go treats, which fits perfectly with Candy Kittens' goal of making high-quality, ethically sourced treats.
Growth plans for each brand
Experts in the field say that the purchase is part of a larger trend of people choosing snacks that are plant-based and have clear labels.A lot of kids and teens like the vegan candies that Candy Kittens makes.The company could move into new markets more quickly if it added Graze's products to its line.
Graze also recieves more money to invest and a chance to show off its brand through a well-known partnership.
